Wednesday, October 2, 2013


Apple is once again become the most valuable brand in the world, survey by Best Global Brands 2013.

Apple gains numero-uno position by lagging behind Coca- Cola in the first position at previous year.Apple Brand value estimated to $98.3 billion.

Apple sold 9 million unit sales in five days of launching its latest Apple iPhone5S.

The report states that living up to the brand’s iconic “Think Different” campaign, Apple’s designers and engineers re imagined the operating system that powers the iPhone, iPad, and iPod touch.

The previous top brand, Coca-Cola fell to the third position with a brand value of $79.2 billion.

And Google emerged as the second most valuable brand in the world with a value of $93.2 billion.

Of the top 10 Best Global Brands for 2013, five belong to the technology sector:
Apple (1);
Google (2);
Coca-Cola (3);
IBM (4);
Microsoft (5);
GE (6);
McDonald's (7);
Samsung (8);
Intel (9);
Toyota (10);
Mercedes Benz(11);
BMW (12);
Cisco (13);
Disney (14);
HP (15).

Top 15 Valuable Brands
Among other technology brands, Facebook performed well climbing to 52nd position from 69 last year.

However, some technology brands Nokia (57) was considered to be the biggest faller among the 100 brands.

Among other brands, Chevrolet was a new addition to the list and is position at number 89.