Puma is one of the world’s leading sports-lifestyle companies that designs and develops footwear, apparel and accessories. Puma starts with sports and ends in fashion. Its sport performance and lifestyle labels include categories such as football, running, motorsports, cricket, golf and sailing. Sports Fashion features collaborations with renowned designer labels such as Alexander McQueen, Hussein Chalayan and Mihara Yasuhiro. The Puma Group owns the brands Puma, Cobra Golf and Tretorn. Puma created such famous sneaker styles as the Suede, El Rey, Roma, Clyde, Mostro, Speed Cat, First Round and Cabana Racer. Puma is the apparel sponsor for Indian Premier League (IPL) team SunRisers Hyderabad and the official licensee of the best known names in Motorsport, including Ferrari, Ducati, Mercedes, BMW and MINI.